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Web site Design: Shade Me Blue


Chris, a brand new consulting shopper, requested me to assist him
improve gross sales on his internet affiliate marketing web site.

As he was describing his web site and the issue, I assumed,
“That is going to be a fast repair.”

How fallacious I used to be!

His web site was glorious. Aside from just a few minor factors, it
adopted all my fundamental guidelines for a profitable affiliate
advertising web site.

The location was centered round a single theme in a worthwhile
area of interest, with a superb collection of high-priced,
high-commission merchandise.

Chris had gone the additional mile to have his web site
professionally designed, and it was easy, elegant and
user-friendly, using constant navigation and a nifty
database-driven search outcomes system.

He was working immediately together with his service provider companions to create
advert copy that provided his guests the absolute best offers.

And he was promoting within the pay-per-click serps
to drive tons of focused visitors, and utilizing a whole bunch of
key phrase listings with brilliantly worded titles and

So, why on earth have been his gross sales so low?

I knew I used to be selecting at straws, however throughout our first
session, I made a number of suggestions for enchancment,
which included:

– a site identify change

– a background colour change

– reformatting the web page desk dimension

– rephrasing presents extra positively

– including related graphics and images

– dropping poor performing retailers

– including a e-newsletter

– including new merchandise

– redirecting non-buyers to extra presents

Chris carried out all my strategies in addition to just a few of his
personal. After giving the brand new model just a few weeks to show itself,
we scheduled our second teleconsulting session. I used to be
anxious to listen to how properly the positioning was now performing.

You’ll be able to respect my dismay when Chris advised me that his
gross sales had truly dropped!


I reviewed his web site once more, and it immediately struck me …
he ought to attempt blue hyperlinks!


As a result of internet design conference means that hyperlinks ought to be
blue, visited hyperlinks purple and lively hyperlinks crimson. Though
nothing written in stone about hyperlink colour, I imagine that
these standard colours ought to used each time they
praise web site design.

I'd modified my very own web site hyperlinks,, from
maroon to blue someday earlier than and seen a pleasant
conversion price improve.

Positive sufficient, that WAS the reply to Chris' web site issues …

His conversions elevated 1100% virtually in a single day JUST by
altering his hyperlink colour to blue.

Along with being underlined, folks anticipate hyperlinks to be
blue, and in some circumstances guests might have issues with
websites that don't conform to their expectations.

With the common web site go to lasting solely about eight seconds, we
don't have time to waste complicated our guests with fundamental
web site navigation. Use blue hyperlinks if attainable to maintain your
navigation immediately recognizable, unambiguous and

© Copyright Rosalind Gardner, All Rights Reserved.

Supply by Rosalind Gardner

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