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Web site Design – The 8 "C’s" That Make a Web site Sticky


I consider in judging an internet site by how nicely it converts visits into income and this may be achieved with “stickiness”… the measure of how lengthy a person spends in your website.

The longer they keep the likelier they’re to spend cash, ask any good salesperson value his weight in salt!

Web site Design, “stickiness” & the 8 “C’s”

Your design ought to maintain guests in your website AND make them come again for extra so implement a number of of the “C’s” in your website design to enhance your conversion fee:

1.Content material

“Content material is king” so guarantee your internet copy is exclusive, contemporary, helpful to customers and suits in with the general design.

Broadcast content material with RSS Feeds, e-mails and sms to your audience and hyperlink to related websites to get your level throughout (automate this within the web site design).

Interactive web site design (on-line video games, climate stories, and so forth.) ensures customers spend extra time in your web site.

Embrace F.A.Q.S, stories, analysis knowledge or on-line response varieties and combine name to actions all through the web site.

2. Group

Interact individuals in your web site, plug-ins from Social networks needs to be integrated in your web site design to additional develop peoples notion of your model.


It is vital for prospects or clients to succeed in you, show your contact particulars on every web page and use an e mail notifier to tell customers of any updates to the web site.

Your design ought to embody a Weblog and permit feedback supplying you with a greater perception of your guests wants.


Enable guests to personalise touchdown pages and make sure the web site design is buyer centric with private greetings and private preferences.

5. Commerce

Prospects ought to be capable of full your entire buying course of on-line so incorporating on-line registration, safe cost amenities, order monitoring and return insurance policies within the web site design is important.

6. Comfort

Guarantee your Internet hosting Firm is dependable and maintain your web site down time to a minimal, take away lifeless hyperlinks and be certain that info in not more than Three clicks away (plan through the preliminary web site design section).

The web site design ought to guarantee a nice person expertise with easy navigation, good graphics and clear typography.

7. Alternative

The web site ought to provide a wider collection of merchandise than regular distribution channels or maybe provide a product customisation possibility for registered members.

8. Value

We at all times in search of bargains and the best solution to discover them is on-line, provide reductions for on-line purchases or bookings (try for a superb instance).

Loads of thought has to enter web site design so at all times plan earlier than you launch your on-line presence (or overhaul your current internet design).

Supply by Darryl D Alexander

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