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A consistent voice with a purpose

Create social content that gives people a reason to pay attention.

Build a practical content programme around your audience, services and available brand material. Agree the formats, approval process and reporting before the first publishing cycle.

Explore pricingDiscuss your project ↗
Starting at ₹10,000Scope confirmed in your written proposal
Close-up of a social media marketing document on a desk with a pen and notebook.
Social Media Marketing · Planning, delivery and a clear handover.
CapabilitiesProcessPricingQuestionsRequest a quote
02 / The opportunity

Make content production and approval consistent enough to learn from.

Posting without a clear audience or content plan makes results hard to interpret. A useful programme connects themes, production effort and a defined business objective.

Close-up of a camera placed on brown paper with 'Social Media Marketing' text, emphasizing digital marketing themes.
A clean and modern desk setup with a lightbox displaying '#TREND' and a computer monitor showing a social wall solution.
03 / Capability 1

An audience-led content plan

Identify the people the business wants to reach and the questions they ask. Use those needs to choose topics rather than filling a calendar arbitrarily.

Include this in your brief ↗
Close-up of a vintage camera on brown paper labeled with 'Social Media Marketing'.
04 / Capability 2

Content pillars with a job to do

Balance useful guidance, service explanations, real work and approved offers. Each theme should support a recognisable part of the customer journey.

Include this in your brief ↗
A desktop setup with social media marketing essentials including a keyboard, lightbox, and guide.
05 / Capability 3

Formats that fit production capacity

Agree the number and type of posts before the cycle starts. Static graphics, short videos and photography require different inputs and effort.

Include this in your brief ↗
Top view of a desk with social media hashtag, keyboard, and analytics chart in modern design.
06 / Capability 4

Copy that sounds like the business

Use a consistent tone and accurate service descriptions. Check claims, names and offer conditions before publication.

Include this in your brief ↗
Tablet showing a social media post with paperclips on a pink background, ideal for digital gadget themes.
07 / Capability 5

An approval process that keeps moving

Define who reviews content and when feedback is due. Keep versions and approval decisions clear so outdated drafts are not published.

Include this in your brief ↗
Close-up of a notebook page with 'Social Media Marketing' handwritten on it.
08 / Capability 6

Profile details customers can use

Review the bio, contact links and core business information. A useful profile should explain what the business does and where to take the next step.

Include this in your brief ↗
A vintage camera on brown paper with 'SOCIAL MEDIA MARKETING' text, perfect for marketing visuals.
09 / Capability 7

Community responses within scope

Agree whether comment and message handling is included. Define escalation for sales questions, complaints and subjects the content team cannot answer.

Include this in your brief ↗
Top view of a notebook, tablet, and keyboard used for social media marketing planning.
10 / Capability 8

A review that improves the next cycle

Compare content performance by topic and format. Use the findings to adjust the plan without promising viral reach or a fixed number of sales.

Include this in your brief ↗
11 / Delivery approach

A sequence with clear decisions

  1. 1

    Review audience and brand material

    Confirm the rules, inputs and ownership before design begins.

  2. 2

    Agree themes and formats

    Review the agreed approach and resolve open questions together.

  3. 3

    Produce and approve content

    Test realistic examples and exception paths against the scope.

  4. 4

    Publish and review the cycle

    Confirm acceptance, access and responsibility for the next phase.

12 / Who this suits

Built for the way your team operates

Service businesses and brands seeking a structured, sustainable social presence.

13 / Plans & scope

Choose the scope before choosing the extras

The entry price below comes from our published package listing. Final cost depends on the written scope. Taxes and third-party charges are separate unless included in your quotation.

Published starting price

Essentials

₹10,000

A bounded starting scope for social media marketing. Confirm exact deliverables before work begins.

  • An audience-led content plan
  • Content pillars with a job to do
Show full scopeHide full scope

An audience-led content plan. Identify the people the business wants to reach and the questions they ask. Use those needs to choose topics rather than filling a calendar arbitrarily.

Content pillars with a job to do. Balance useful guidance, service explanations, real work and approved offers. Each theme should support a recognisable part of the customer journey.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Essentials
A broader operating scope

Growth

Custom quote

Connect additional capabilities once your core workflow and team responsibilities are agreed.

  • Formats that fit production capacity
  • Copy that sounds like the business
Show full scopeHide full scope

Formats that fit production capacity. Agree the number and type of posts before the cycle starts. Static graphics, short videos and photography require different inputs and effort.

Copy that sounds like the business. Use a consistent tone and accurate service descriptions. Check claims, names and offer conditions before publication.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Growth
Integration-led delivery

Connected

Custom quote

Add agreed provider connections, data movement and exception handling to the approved core scope.

  • An approval process that keeps moving
  • Profile details customers can use
Show full scopeHide full scope

An approval process that keeps moving. Define who reviews content and when feedback is due. Keep versions and approval decisions clear so outdated drafts are not published.

Profile details customers can use. Review the bio, contact links and core business information. A useful profile should explain what the business does and where to take the next step.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Connected
Complex requirements

Tailored

Custom quote

Plan multiple roles, specialist workflows or a staged rollout with acceptance criteria for each phase.

  • Community responses within scope
  • A review that improves the next cycle
Show full scopeHide full scope

Community responses within scope. Agree whether comment and message handling is included. Define escalation for sales questions, complaints and subjects the content team cannot answer.

A review that improves the next cycle. Compare content performance by topic and format. Use the findings to adjust the plan without promising viral reach or a fixed number of sales.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Tailored
14 / Compare the options

What changes as the scope grows

Social Media Marketing scope guide
DecisionEssentialsGrowthConnectedTailored
Best starting pointOne bounded workflowMore capabilitiesConnected systemsSpecialist requirements
Detailed focusAn audience-led content planFormats that fit production capacityAn approval process that keeps movingCommunity responses within scope
Integration scopeConfirm in proposalSelected connectionsAgreed API workflowsDiscovery required
Price basisStarting from ₹10,000Written quoteWritten quoteWritten quote
15 / Your information

Prepare the records that make the system useful

Brand guidelines, approved offers, product information, licensed media and profile access.

Confirm who owns each source, remove duplicates and share a small representative sample first. Data cleanup and historical migration should be described separately in the proposal.

16 / Connections

Integrations with an agreed purpose

Approved social accounts, scheduling tools and agreed analytics or advertising accounts.

Access

Confirm account ownership, API availability and the permissions needed for the agreed connection.

Behaviour

Describe the trigger, the data exchanged and what the customer or staff member sees when it succeeds.

Recovery

Agree how failed requests are recorded, retried or handed to your team for review.

17 / Access & responsibility

Controls should match the work

  • List who can view and change brand guidelines.
  • Review sensitive actions using real role examples.
  • Agree retention, backup and recovery responsibilities for the deployed service.
  • Use production credentials only in the approved server configuration.
18 / Launch readiness

A release checklist built around your journey

01

Content & configuration

Approve brand guidelines and confirm the business rules behind the first release.

02

End-to-end review

Publish and review the cycle. Test an ordinary case and a failure or correction case before sign-off.

03

Ownership & handover

Confirm production access, the support contact and who monitors the system after launch.

19 / After launch

Measure what helps the next decision

Reach, meaningful interactions, profile actions and tracked website enquiries.

20 / Questions answered

Social Media Marketing FAQs

Are shoots, influencer fees and paid ads included?

These are separate unless expressly listed. The proposal should distinguish recurring content work from production expenses and advertising spend.

How is the final scope agreed?

Share the current process, required capabilities and the records involved. We confirm deliverables, dependencies, exclusions and acceptance examples in a written proposal.

Will the project have a fixed delivery date?

The schedule is agreed after scope and dependencies are reviewed. Content approvals, account access, integration availability and migration quality can affect delivery.

What should I provide before requesting a quote?

Brand guidelines, approved offers, product information, licensed media and profile access. Include the main problem you want the first release to solve and any system the project must connect to.

21 / Make the brief useful

Tell us what a successful first release looks like

  1. Who needs to use social media marketing?
  2. What is difficult about the current process?
  3. Which of the capabilities above are essential at launch?
  4. Which existing systems or accounts must stay connected?
22 / Your next step

Let’s define the right scope.

Send a short brief for social media marketing. We will review your requirements before recommending a package.

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