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Start with intent, then measure

Give your search advertising a clear structure and a measurable goal.

Plan campaigns around the services, locations and actions that matter to your business. Establish reliable conversion measurement before using campaign reports to guide spending.

Starting at ₹5,000Scope confirmed in your written proposal
A hand holds a smartphone displaying BTC-USD chart amidst digital trading screens, highlighting crypto finance.
Google Ads Setup · Planning, delivery and a clear handover.
02 / The opportunity

Connect relevant search intent to a useful landing page and a defined conversion.

Traffic alone does not explain business value. Campaign structure, search terms, landing-page relevance and lead measurement need to be considered together.

A modern workspace showing hands analyzing marketing data on a laptop and paper documents.
A diverse team collaborating on digital marketing strategies at a desk, using laptops and tablets.
03 / Capability 1

A campaign objective you can evaluate

Choose the primary action, such as an accepted enquiry or a booked consultation. Avoid counting every button click as a completed lead.

Include this in your brief ↗
Hands using smartphone beside laptop with stock charts, showcasing digital trading.
04 / Capability 2

Intent-led keyword planning

Group searches by the need behind them. Separate informational interest from searches that match your service and buying stage.

Include this in your brief ↗
A top view on charts and smartphone in an office, showcasing data analytics.
05 / Capability 3

Locations that match delivery

Target the areas your business actually serves and review the location settings. Broad reach is not useful when the enquiry cannot be fulfilled.

Include this in your brief ↗
Team reviewing financial charts and digital data on tablets in an office setting.
06 / Capability 4

Ad copy tied to the offer

Write ads that reflect the landing page and approved service claims. Use clear descriptions of the next step without unsupported guarantees.

Include this in your brief ↗
Two businessmen analyze stock market data using a smartphone and laptop in a modern office setting.
07 / Capability 5

Negative keywords from real evidence

Exclude clearly irrelevant searches and review search-term reports after launch. Keep the list aligned with the services you do and do not offer.

Include this in your brief ↗
Focused business analysis with charts and graphs on a laptop in a modern office setting.
08 / Capability 6

Conversion measurement before scale

Configure the agreed event and test it through a completed journey. Document account dependencies and obtain the access needed for implementation.

Include this in your brief ↗
Hands typing on a laptop with cryptocurrency charts and smartphone display in view, focusing on digital finance.
09 / Capability 7

Landing-page relevance

Check that the page answers the search intent, explains the offer and makes contact straightforward. A redesign or new page is a separate scope if required.

Include this in your brief ↗
Person analyzes stock data with a smartphone and laptop, indoors.
10 / Capability 8

Reporting that explains decisions

Review spend and conversions alongside lead quality where that information is available. Recommendations should describe what the data can and cannot establish.

Include this in your brief ↗
11 / Delivery approach

A sequence with clear decisions

  1. 1

    Review the offer and account

    Confirm the rules, inputs and ownership before design begins.

  2. 2

    Map intent and targeting

    Review the agreed approach and resolve open questions together.

  3. 3

    Configure measurement and ads

    Test realistic examples and exception paths against the scope.

  4. 4

    Review launch data and search terms

    Confirm acceptance, access and responsibility for the next phase.

12 / Who this suits

Built for the way your team operates

Businesses ready to advertise a specific service or offer with a working landing page.

13 / Plans & scope

Choose the scope before choosing the extras

The entry price below comes from our published package listing. Final cost depends on the written scope. Taxes and third-party charges are separate unless included in your quotation.

Published starting price

Essentials

₹5,000

A bounded starting scope for google ads setup. Confirm exact deliverables before work begins.

  • A campaign objective you can evaluate
  • Intent-led keyword planning
Show full scopeHide full scope

A campaign objective you can evaluate. Choose the primary action, such as an accepted enquiry or a booked consultation. Avoid counting every button click as a completed lead.

Intent-led keyword planning. Group searches by the need behind them. Separate informational interest from searches that match your service and buying stage.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Essentials
A broader operating scope

Growth

Custom quote

Connect additional capabilities once your core workflow and team responsibilities are agreed.

  • Locations that match delivery
  • Ad copy tied to the offer
Show full scopeHide full scope

Locations that match delivery. Target the areas your business actually serves and review the location settings. Broad reach is not useful when the enquiry cannot be fulfilled.

Ad copy tied to the offer. Write ads that reflect the landing page and approved service claims. Use clear descriptions of the next step without unsupported guarantees.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Growth
Integration-led delivery

Connected

Custom quote

Add agreed provider connections, data movement and exception handling to the approved core scope.

  • Negative keywords from real evidence
  • Conversion measurement before scale
Show full scopeHide full scope

Negative keywords from real evidence. Exclude clearly irrelevant searches and review search-term reports after launch. Keep the list aligned with the services you do and do not offer.

Conversion measurement before scale. Configure the agreed event and test it through a completed journey. Document account dependencies and obtain the access needed for implementation.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Connected
Complex requirements

Tailored

Custom quote

Plan multiple roles, specialist workflows or a staged rollout with acceptance criteria for each phase.

  • Landing-page relevance
  • Reporting that explains decisions
Show full scopeHide full scope

Landing-page relevance. Check that the page answers the search intent, explains the offer and makes contact straightforward. A redesign or new page is a separate scope if required.

Reporting that explains decisions. Review spend and conversions alongside lead quality where that information is available. Recommendations should describe what the data can and cannot establish.

  • Written deliverables and acceptance examples
  • Review of required content and account access
  • Testing of the agreed customer or staff journey
  • Deployment and handover requirements stated in the proposal

Extra modules, provider subscriptions, data cleanup and ongoing support are priced only when agreed.

Discuss Tailored
14 / Compare the options

What changes as the scope grows

Google Ads Setup scope guide
DecisionEssentialsGrowthConnectedTailored
Best starting pointOne bounded workflowMore capabilitiesConnected systemsSpecialist requirements
Detailed focusA campaign objective you can evaluateLocations that match deliveryNegative keywords from real evidenceLanding-page relevance
Integration scopeConfirm in proposalSelected connectionsAgreed API workflowsDiscovery required
Price basisStarting from ₹5,000Written quoteWritten quoteWritten quote
15 / Your information

Prepare the records that make the system useful

Approved offer, service areas, landing pages, account access and conversion definitions.

Confirm who owns each source, remove duplicates and share a small representative sample first. Data cleanup and historical migration should be described separately in the proposal.

16 / Connections

Integrations with an agreed purpose

Google Ads, your existing tag manager and approved analytics or CRM measurement.

Access

Confirm account ownership, API availability and the permissions needed for the agreed connection.

Behaviour

Describe the trigger, the data exchanged and what the customer or staff member sees when it succeeds.

Recovery

Agree how failed requests are recorded, retried or handed to your team for review.

17 / Access & responsibility

Controls should match the work

  • List who can view and change approved offer.
  • Review sensitive actions using real role examples.
  • Agree retention, backup and recovery responsibilities for the deployed service.
  • Use production credentials only in the approved server configuration.
18 / Launch readiness

A release checklist built around your journey

01

Content & configuration

Approve approved offer and confirm the business rules behind the first release.

02

End-to-end review

Review launch data and search terms. Test an ordinary case and a failure or correction case before sign-off.

03

Ownership & handover

Confirm production access, the support contact and who monitors the system after launch.

19 / After launch

Measure what helps the next decision

Qualified conversions, cost per conversion, search terms and landing-page completion.

20 / Questions answered

Google Ads Setup FAQs

Does the setup fee include the advertising budget?

No. Ad spend is paid to Google separately. Ongoing campaign management, creative production and landing-page work are included only when listed in your proposal.

How is the final scope agreed?

Share the current process, required capabilities and the records involved. We confirm deliverables, dependencies, exclusions and acceptance examples in a written proposal.

Will the project have a fixed delivery date?

The schedule is agreed after scope and dependencies are reviewed. Content approvals, account access, integration availability and migration quality can affect delivery.

What should I provide before requesting a quote?

Approved offer, service areas, landing pages, account access and conversion definitions. Include the main problem you want the first release to solve and any system the project must connect to.

21 / Make the brief useful

Tell us what a successful first release looks like

  1. Who needs to use google ads setup?
  2. What is difficult about the current process?
  3. Which of the capabilities above are essential at launch?
  4. Which existing systems or accounts must stay connected?
22 / Your next step

Let’s define the right scope.

Send a short brief for google ads setup. We will review your requirements before recommending a package.

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